Historien om Rick & Morty og den infamøse Szechuan sauce
Vi skal have McD Szechuan sauce til Danmark!
Vores historie starter for over 19 år siden. Helt præcist den 19. juni 1998, hvor Disney havde premiere på deres nye tegnefilm; Mulan.
Som det så ofte skete, indgik Disney et markedsføringssamarbejde med McDonald's. Dette samarbejde indebar blandt andet små minifigurer, en Happy Meal kasse med Mulan-tema, og historiens vigtigste centerpunkt: En Mulan SzeChuan Teriyaki dip til nuggets-elskere. Da markedsføringsperioden var ovre, fjernede McD saucen fra deres sortiment igen.
Og så spoler vi hurtigt frem til den 1. april 2017, da første afsnit af tredje sæson Rick & Morty, fik surprisepremiere på Adult Swim. (red. Tilgængelig i DK på Netflix)
Det længe ventede afsnit af den populære kulttegnefilm, markerede slutningen af afsnittet med en minut-lang tirade fra bedstefar Rick, der proklamerede, at han vil gøre alt for at få fingrene i den fantastiske Mulan nugget-sauce. Om det så skulle tage ham de næste 9 sæsoner af serien.
Den udmelding fik seriens fans til at gå i charmeoffensiv ved McDonald's.
"Not so fast Morty, you heard your mom. We've got adventures to go on Morty. Just you and me. And sometimes your sister and sometimes your mom but never your dad. You wanna know why Morty? Because he crossed me. Oh it gets darker Morty. Welcome to the darkest year of our adventures. First thing that's different, no more dad Morty. He threatened to turn me in to the government. So I made him and the government go away. I've replaced them both as the de facto patriarch of your family and your universe. Your mom wouldn't have accepted me if I came home without you and your sister, so now you know the real reason I rescued you. I just took over the family Morty and if you tell your mom or sister I said any of this, I'll deny it. And they'll take my side because I'm a hero Morty. And now you're gonna go and do whatever I say Morty. Forever. And I'll go out and I'll find some more of that Mulan Szeschuan Teriyaki dipping sauce Morty. Because that's what this is all about Morty. That'smy one-arm man. I'm not driven by avenging my dead family Morty. That was fake. I'm driven by finding that Mcnugget sauce. I want that Mulan Mcnugget sauce Morty. That's my series arc Morty. If it takes nine seasons. I want my Mcnugget dipping sauce Szeschuan sauce Morty. That's what's going to take us all the way to the end Morty. Season nine more seasons Morty. Nine more seasons until I get that dipping Szeschuan sauce. For ninety-seven more years Morty. I want that Mcnugget sauce Morty"
Internettet gik i selvsving
Efter et halvt år med plagsomme Rick & Morty fans, var McDonald's USA endelig klar. I forrige uge annoncerede de, at Szechuan saucen ville returnere til fastfood-kæden, i en en-dags kampagne den 7. oktober 2017.
Oh?did-did you guys want this? ? Szechuan Sauce?on a poster & maybe your taste buds: only on 10/7. Full deets at https://t.co/7WUSDF1C3v pic.twitter.com/eT4PxW3fEi
? McDonald's (@McDonalds) October 1, 2017
Internettet gik endnu en gang amok - og på selve lanceringsdagen, oplevede McDonald's de vildeste køer i nyere tid.
Longest Line i ever seen in Mcdonalds????#Szechuansauce pic.twitter.com/c2SZluMh1P
? Space Stoner-ZER0 (@PoeticRapper) October 7, 2017
Twitter @fawich
